Brand Identity, Website and Packaging Design for Tiny Roo, an eco-friendly baby wipes brand based in the Northern Rivers, NSW. 

The visual identity is inspired by the Australian landscape, looking to the environment for its colour palette of native flora.

To communicate the brand’s friendly energy and ethos of sustainability and closeness to nature, we chose typography with a peaceful, childlike and organic feel. 

A suite of graphics was created to use throughout the brand, from the website, to social media, to the packaging — this has been an essential asset in building brand cohesiveness and a playful personality.