Complete brand identity and illustration for Saltwater Sol, a WA-based brand creating keepsakes of Australian locations.

The visual identity draws on the nostalgia of sun-faded, dusty, retro souvenirs — like you’re road tripping around Australia. Vintage-inspired typography is designed to transport you to a rural town, and the colour palette and graphics capture the unique natural environment.

To further bring the brand to life, we’ve created 6 illustrative prints for apparel, patches and other souvenirs, of much-loved road trip destinations and an exclusive Australiana map design.